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Black Circuit Paddock Party 2008
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Johnnie Walker®
Black Circuit Paddock Party 2008
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MEDIA RELEASE
Thousands join
celebrities at Johnnie Walker F1 bash
22 March 2008 (Kuala Lumpur) – Thousands joined local and international celebrities at a Formula One party here tonight, courtesy of the world's leading Scotch Whiskey brand, Johnnie Walker®. Held at Zouk Club, the highlight of the Black Circuit Paddock Party was international celebrity DJ Steve Aoki a.k.a. Kid Millionaire.
Aoki, who is the latest US indie rock and hip hop icon, spun hits from his newly launched debut mix album, 'Pillowface and his Airplane Cronicles' much to the delight of revellers.
DJ Steve Aoki commanding adoration from the crowd.
Specially flown in from Los Angeles, together with celebrity photographer friend, Mark Hunt a.k.a. The Cobrasnake, Aoki’s stunning performance added to the glitz and glamour of the Kuala Lumpur Grand Prix bash.
His performance was preceded by Malaysian star DJ, Lau Hoe Yin a.k.a. DJ Blink,, who had the crowd on their feet in anticipation for more to come!
Other celebrities there included Malaysian Diva Camelia, singers Ash Nair, Melissa Indot, and even Pamela Chong from popular hit television series, The Amazing Race Asia.
DJ Blink
'I'm so excited to be in Malaysia! I was just in Shanghai yesterday, and today, I’m in Kuala Lumpur. That's why I love my work so much,' Aoki said.
This is the third Black Circuit Paddock Party hosted by Johnnie Walker® since it signed the partnership deal with Vodafone McLaren Mercedes in 2005.
Distributed in Malaysia by Riche Monde Sdn Bhd, Johnnie Walker® has also signed on Mika Hakkinen as its Global Responsible Drinking Ambassador for five years from 2007 through to 2012.
Riche Monde and its parent company, Diageo, is committed to raising awareness on responsible drinking, staying in control and never drinking and driving.
John Collins, Marketing Director for Diageo Brands, Riche Monde Sdn Bhd said, his company sponsored the party to educate Malaysians on responsible drinking.
“Our tagline this year gets right to the
point – NEVER DRINK AND DRIVE,” he said.
Johnnie
Walker® ambassadors also distributed free bottles of mineral water before the
close of the event to ensure party-goers were properly hydrated and enjoyed
their evening in a responsible way.
“Responsible Drinking has always been very close to our hearts here at Johnnie Walker® and at Riche Monde Malaysia. Although we would like our consumers to enjoy our range of products, we also care for them and take it as our responsibility to advise and instil in their minds the importance of responsible drinking,” said Hemanth Jayaraman, Brand Manager for Johnnie Walker® Malaysia.
-End.
Note to Editors: Pictures of event highlights in high resolution are available for downloaded from our website at http://www.gointernationalgroup.com/News/GO_blackcircuit_220308_photos.html. Do drop us an email at jasminelow@gmail.com or call/SMS Jasmine Low on +6017 623 0288 or David Khoo on +6017 200 8631 should you need anything further. Thank you.
About JOHNNIE WALKER®
Johnnie Walker® is the world’s number one Scotch whisky with annual sales of an estimated 11.7 million nine-litre cases. It is owned by Diageo Plc, the world’s leading premium drinks business.
The Johnnie Walker® brand is the icon of status and sophistication. The philosophy behind the Johnnie Walker® brand advertising is to inspire personal progress represented through the emotive tag line “Keep Walking”. The campaign builds on the history and heritage of the Walker family and the perseverance and determination that made Johnnie Walker® one of the world’s first global brands. It also draws on Johnnie Walker’s traditional association with celebrating significant achievements and marketing the rites of passage in a man’s life. In 1920 Johnnie Walker® was already being exported to 120 countries around the world, making Johnnie Walker® the first truly global brand.
At any point in time, Johnnie Walker® has over 7 million casks of whisky in maturation, which is worth more than all the gold in the vaults of the Bank of England and guaranteeing the consistent supply of the highest quality whisky for years to come. The Striding Man figure was drawn in 1909 by the well-known cartoonist Tom Browne. The first recorded advert using the icon was published on 13 November 1909.
Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including SMIRNOFF®, GUINNESS®, JOHNNIE WALKER®, BAILEYS®, CAPTAIN MOGAN and TANQUERAY®. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.
2008 marks the 3rd installation of the Black Circuit Paddock Party, presented by Johnnie Walker® the world's leading Scotch Whisky brand distributed in Malaysia by Riche Monde Sdn Bhd – a member of the Diageo Group. The Johnnie Walker® Black Circuit Paddock Party is one of the eight grand events of the KL Grand Prix City 2008 campaign. The Black Circuit Paddock Parties have previously brought down international stars like Earth, Wind and Fire; also musician and remixer Rasmus Faber. More online at www.blackcircuit.com.my.
About DJ Blink
Lau Hoe Yin, otherwise known as DJ Blink, has definitely risen from the ranks of the clubbing masses to become an influential proponent of the increasingly popular breakbeat genre of dance music with his infectious combination of breaks, tech funk and electro breathing fresh air into the KL clubbing scene.
Inspired by the rave movement in KL at the turn of the millennium, Blink started DJing progressive house for two years before heeding the ever-nagging call of hip hop turntablism. His persistence and innate turntable skills served him well as he soon after became runner-up at both Vestax 2002 and 2003 Scratch Competition. He was then introduced to breakbeat, with its marriage of hip hop-inspired time signatures and dance music sensibilities appealing to his love of both genres. Attempting to meld his disparate musical preferences, Blink started applying the theory of cut-and-paste to his DJ-ing sets and thus began the signature sound he is known for today. In 2004 he successfully used his cut-and-paste style to win that year's coveted Heineken Thirst Malaysia championship and has been highly acclaimed by the likes of Tiesto on Channel V and other media.
The increase in his profile from the Heineken win has naturally brought him a significant number of gigs and performances. However, the one he is most proud of is his current residency at Zouk KL dubbed Eclectic Phunk, it has allowed him to further nurture his unique sound along with like-minded established DJs, such as Tony Tay from Zouk Singapore, DJ Hyper, Meat Katie, and Hybrid. Along with side-projects like mash-up mob "Supamixx" (with DJ Goldfish) and upcoming production duties, Blink is very much poised on the brink of something super. More online at www.blinkville.com.